I came upon this poor man one uneventful afternoon in a typical Houston blistering hot afternoon. This is Mexican stereotyping at its best by a cell phone dealer without a marketing budget.
I don’t know about you but if I was in the market for a new cell phone this type of push marketing does not motivate me to consider them as a preferred vendor.
Why do companies resort to this type of guerilla marketing? Because it works some of the time for some products and services with some people. Would it have made a difference if the person was a young attractive Latina in high heels with a mini skirt? Si senor!
Tuesday, April 28th 2009 at 7:31 am |
One of my favorite things in Mexico City is the brightly printed yellow jumpsuits worn by the vendors who sell Telcel cards in the street. Both men and women look fantastic in them and I think they are very sharp. A really smart marketing approach would be for a cellphone company to use the yellow jumpsuits here. If they want to appeal to Mexican Americans, using the symbols and products from home is a much better strategy and a number of those products have gone on to become mainstream in the US (Fabulosa comes to mind). You are right. This is not the way to go. Obviously, this is a personal interest of mine (Spanglish.info).