CNN took a chance with the two hour prime time documentary Latino in America. The first night brought us stories from both ends of the spectrum, the success stories as well as the realistic challenges Latinos face in this country.
Latino organizations have been looking forward to his night some holding their breath hoping that a realistic picture is painted by Sole. Some have even used this buzz to voice their protest for Mr. anti immigrant Lou Dobbs.
Barriers of culture and language were well illustrated by the story of a Catholic church that decided to offer services in Spanish. Had it not been for Latinos growing it’s membership numbers the church was faced with closing. Assimilation into the American way of life can be bumpy and it happens faster than you might think.
State Farm and McDonalds rolled out Wise Latino ads during the show that resonated with the Latino viewers. With an estimated eight hundred billion purchasing power of Latinos, it makes good dollars and sense. Here is an interview of a professional immigrant that has been changed by America.
